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Equestrian Partners
International indoor show jumping event with full grandstands

Equestrian Events

We build equestrian events people remember.

Strategy, production, commercial development and technology — from concept to arena.

Build an event with usExplore our experience

Experience

Built on real event experience.

Equestrian Partners brings together more than two decades of hands-on experience across international equestrian sport, event management, sponsorship, hospitality, media, technology and new competition formats.

Madrid Horse Week · FEI World Cup

Eight editions at the heart of one of Europe's leading indoor events.

From 2012 to 2021, the leadership behind Equestrian Partners served as Executive Director and Board Member of Madrid Horse Week — responsible for sponsorship, hospitality, ticketing, media, government relations and the development of the FEI World Cup property, with more than one hundred sponsor negotiations along the way.

National Equestrian League

Rethinking the professional league model.

As Founder & CEO of the National Equestrian League, our leadership designed a new professional show jumping league concept built on team competition, franchise ownership, FEI-compatible regulations, sponsorship, media and broadcast-first formats — a vision aligned with the team-based model that later took shape as Major League Show Jumping.

JumpingClash

Creating new ways to experience show jumping.

From concept to arena, the JumpingClash Challenge introduced a spectator-first way of experiencing show jumping, brought to life at international events in Madrid and Antwerp.

Packed indoor arena during an international equestrian event in Madrid

Madrid

Eight editions inside one of Europe's leading indoor equestrian events.

Capabilities

From concept to arena.

Six disciplines. One system. Every capability is designed to reinforce the others — because great events are built as a whole, not in silos.

01

Concept

  • Event concept
  • Competition format
  • Positioning
  • Business model
  • Feasibility

02

Design

  • Brand identity
  • Arena experience
  • Spectator journey
  • Hospitality
  • Commercial inventory

03

Commercial

  • Sponsorship strategy
  • Rights packaging
  • Sales
  • Brand partnerships
  • Hospitality revenue

04

Production

  • Venue transformation
  • Sport operations
  • Technical production
  • Guest experience
  • On-site coordination

05

Technology

  • Ticketing
  • Accreditation
  • Event apps
  • CRM & data
  • AI & automation
  • Sponsor activations

06

Media

  • Broadcast strategy
  • Streaming
  • Content
  • Digital distribution
  • Audience development

Sponsorship & brand activation

Sponsors shouldn't just appear. They should belong.

We design partnerships around what brands actually need — audiences, business, content and measurable outcomes — not around empty logo placements. Every property is built to give partners a role inside the event, not just a presence around it.

And because Equestrian Partners is also a technology company, we design and build bespoke software for sponsor activations — from interactive fan experiences to lead capture, data and measurement.

  • Sponsorship architecture
  • Naming & presenting partnerships
  • Commercial rights
  • Brand integration
  • Hospitality
  • B2B activation
  • Fan engagement
  • Digital activation
  • Lead generation
  • Content
  • Measurement
  • Bespoke technology
Premium hospitality area overlooking the competition arena

Event technology

The event is physical. Its infrastructure doesn't have to be.

Most agencies rent technology. We design, build and integrate it. For every event we shape the right solution — existing tools, custom software or both — so operations, commercial teams and audiences all run on infrastructure made for that event.

  • Ticketing systems
  • Accreditation
  • Event apps
  • CRM
  • Hospitality management
  • Participant workflows
  • Internal operations
  • Digital payments
  • Sponsor activations
  • Data capture
  • AI-powered automation
  • Content workflows
  • Audience engagement
Show jumping arena atmosphere in Antwerp

Antwerp

Creating new ways to experience show jumping.

Competition & format development

Sometimes the event isn't the innovation. The format is.

From professional leagues and team competitions to franchise concepts and broadcast-first formats, we have spent years designing how equestrian sport can be competed, watched and commercialised — experience shaped by projects such as the National Equestrian League and JumpingClash.

JumpingClash Challenge winner celebrating in front of a packed arena
Television broadcast production of a professional show jumping league program

United States

Rethinking the professional league model.

Where we work

The scale changes. The thinking doesn't.

International events

FEI competitions, major sporting properties and destination events.

National events

National championships, circuits, leagues and premium competitions.

New concepts

New competition formats, launches and standalone properties.

Existing events

Repositioning, commercialisation, technology and audience development for established organisers.

Experience behind Equestrian Partners

20+

Years in the equestrian industry

8

FEI World Cup editions delivered in leadership roles

100+

Sponsor negotiations led

CSI 2–5*

International competition experience

Figures reflect the track record of the leadership team behind Equestrian Partners.

Have an event in mind?

Let's build something people will want to come back to.

Talk to us